ABOUT THIS AD
A chapter in a documentary-style series created by Prudential about Americans' first day of retirement, this spot captures Linda Gutherie's first thoughts on retiring early. Linda’s touching story shares how she confronts and learns from loss, in order to embrace every moment of retirement in happiness.
(http://www.ted.com/initiatives/aws/day_one_linda.html)
The second one is titled "Your Man Reminder."
ABOUT THIS AD
A brilliantly funny approach to a serious issue -- Rethink Breast Cancer uses hot guys to remind women to check their breasts. The campaign encourages women to download the mobile app and choose their favorite man, receiving a pleasant monthly reminder of a possibly life-saving exercise.
(http://www.ted.com/initiatives/aws/your_man_reminder.html)
The third one is titled, "The Bear."
ABOUT THIS AD
In this offbeat witty ad, a bear plays the part of a passionate director -- complete with tantrums, moods and drama. A delightfully clever ending twist reveals the source of his passion and illustrates the brand tagline: The more you watch CANAL+ the more you love cinema.
(http://www.ted.com/initiatives/aws/the_bear.html)
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